Product category:
Memory Devices and Modules
News Release from: Sunrise Electronics
Edited by the Electronicstalk Editorial
Team on 30 May 2002
Sunrise is Elpida's top dog in Europe
Sunrise Electronics has been presented with an award by Elpida Memory as the company's top performing distributor in Europe.
Sunrise Electronics has just been presented with an award by Elpida Memory as the company's top performing distributor in Europe Elpida has four distributors in its European Network - Sunrise Electronics, LASYC Electronics, PartMiner and MSC Vertriebs
This article was originally published on Electronicstalk on 20 Feb 2001 at 8.00am (UK)
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The award was judged not just on sales volume, but also on quality and quantity of design wins in the region.
Presenting the award, Robert Leith, Major Account Manager for Elpida Europe said, "Sunrise Electronics were Elpida Europe's Number 1 distributor in terms of total sales and also, more importantly, in promoting leading edge SDRAM, RDRAM, DDR and MRAM technology designs to a wide end customer base.
We look forward to developing our business through Sunrise in fiscal year 2002".
Nigel Ford, responsible for Sales and Memory Marketing for Sunrise commented: "The DRAM market has experienced its worst year ever, which has impacted all DRAM manufacturers, including Elpida.
Elpida started operations in March 2001 as a focused and dedicated DRAM supplier.
This strategy and strong product offering fits well with Sunrise's business model, which has helped us to perform in this difficult market".
"We are delighted with the award for 2001 and look forward to growing our business in 2002", added Ford.
"We believe that in 2003 we will reap the benefits of this strategy when the DRAM market will return to strong growth and profitability".
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