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Switchtec stars for Euroclamp

A Switchtec product story
Edited by the Electronicstalk editorial team Jul 29, 2004

Mirroring the growth of Euroclamp, specialist distributor Switchtec has become one of the former's top distributors in Europe.

Mirroring the growth of Euroclamp, specialist distributor Switchtec has become one of the former's top distributors in Europe.

During a recent product training and feedback visit to Euroclamp's headquarters near Rome, Switchtec personnel were told that they had achieved the runner-up position in terms of sales for 2003-04, coming in a close second - just 2% of total sales - behind Euroclamp's Spanish distributor.

Switchtec personnel regularly visit Euroclamp in Italy, playing an important role in providing valuable feedback and new product suggestions.

The company produces a range of terminal blocks, PCB connectors and supports and male/female connectors.

Euroclamp's target is to increase its sales by a massive 20% during 2004, with the aim of attaining 4% of the European market for connectors within five years.

Obviously this requires significant growth, and the company has been extending and diversifying its product range with new and "customised" products, simultaneously targeting big customers.

Says General Manager Steve Pounder: "Euroclamp has been a success story for Switchtec mainly because both parties have invested considerable time, effort and money into the product range".

"They listen to Switchtec and they respond, which is very satisfying".

"We work together, it's a true team effort".

"Euroclamp has expanded the range to meet market needs and trends, including some suggestions from ourselves following feedback from our FSEs who are in close contact with purchasers and end users".

"We have been promoting and pushing the range for five years, and we feel that it has now come of age".

"All the research, PR, advertising and promotional work that we have done has been money well spent".

"We have an exclusive agreement with Euroclamp in the UK, and we intend to leverage our position further by bringing in new products to meet the needs of emerging applications, and by being instrumental in the development of products that provide a commercial advantage by reducing manufacturing time and costs for manufacturers, and by providing features and benefits that make the products attractive to end users".

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