Product category: Analogue and Mixed Signal ICs
News Release from: Symmetry Electronics
Edited by the Electronicstalk Editorial Team on 11 December 2006
Symmetry Electronics opens Brazilian office
Electronics distributor Symmetry Electronics has recently expanded its physical presence into South America by opening a new office in Sao Paulo, Brazil
Symmetry now boasts 15 offices worldwide and offers electronic components and displays. Over the years, Symmetry Electronics has built up a strong OEM and CEM customer base in Brazil from within its headquarters in Hawthorne, California. Having a physical presence in the region will be instrumental at developing new customers and expanding relationships with existing customers.
This article was originally published on Electronicstalk on 11 December 2006 at 8.00am (UK)
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To date, Symmetry Electronics has developed a thorough and growing customer base in the Brazil market, but the bulk of the effort has been done outside of South America.
'The majority of the business that we have developed remotely has been on the buyer level,' said Claudia Tausz, South America Sales Manager.
'With a physical presence in Brazil, we'll be able to address the engineers directly while still in the design phase and personally follow up on their needs and requests'.
Symmetry's new office in Brazil will be led by a highly skilled staff of sales personnel who have been trained on Symmetry's franchised lines and who have helped to develop the overall strategy for the Brazil market.
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