Product category:
Communications ICs (Wireless)
News Release from: Nemerix
Edited by the Electronicstalk Editorial
Team on 06 June 2007
GPS chipsets to put mice in position
Taiwan-based OEM Wonde Proud Technology has selected Nemerix for its new generation of GPS personal navigation devices.
Taiwan-based OEM Wonde Proud Technology has selected Nemerix for its new generation of GPS personal navigation devices The latest Nemerix solutions will be integrated into a range of Wonde Proud personal navigation device (PND) mice - so-called because they look much like a computer mouse
This article was originally published on Electronicstalk on 12 May 2005 at 8.00am (UK)
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Chipset brings GPS services indoors
The Nemerix NJ2020 A-GPS plug-and-play chipset is engineered to respond to the most challenging requirements in the mobile phone market.
GPS receiver IC is easy to integrate
The NJ1836A GPS receiver is easy to integrate into portable products, delivering precise GPS performance with Nemerix's proven low-power technology.
Nemerix technology is already built into four models currently available in the UK under the brands of Holux, OnNext and Polaris.
European brands include Adapt, Xaiox and Oasis-Media.
Depending on user preferences, handheld devices can receive location-based services from push or pull providers.
Push providers broadcast information to PNDs of users who have elected to receive information from providers relevant to their personal interests - for example film theatres, Chinese restaurants, and jazz clubs.
A pull location-based service provider makes their information available to anyone who seeks to pull down (download) services from their PND.
Wonde Proud's Director Marketing Mark Hu says: "We chose Nemerix technology due to its superior low-power performance, high sensitivity and reliability".
"Nemerix's solutions are already in our CD100, CD110, BT77 and BT55 models, so this agreement marks a further strengthening of our partnership".
"We will also integrate Nemerix technology into our new models including the BT100X, CD150 camera detector, CD160 data logger, VT100 vehicle tracker plus NJ2020 later this year".
"We expect to produce up to 600,000 pieces in 2007".
Nemerix VP of Marketing Lew Boore, adds: "Nemerix is focused on the delivery of low-power, high-performance GPS and A-GPS solutions that allow our customers to differentiate themselves, as well as provide consumers with the best user experience".
"We are proud to have Wonde Proud as a key partner".
A number of organisations connected with the 2008 Beijing Olympics are said to be interested in Wonde Proud PND devices.
Four models are already on sale in China under local brands.
With the new generation of PNDs, people will be able to more rapidly and accurately pinpoint their position and request location-based services.
These may be business facilities such as the nearest train station or Wi-Fi-enabled cafe or a more personal benefit such as the nearest hairdresser or date-matching service.
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