Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Texas Instruments (April 2001-March 2006) | Subject: Digital media processing technology
Edited by the Electronicstalk Editorial
Team on 16 February 2004
Digital media processor improves HP's
image
An image engine based on TI's digital media processing technology features exclusively in many of HP's new digital cameras, including the HP Photosmart R707.
An image engine based on TI's digital media processing technology features exclusively in many of HP's new digital cameras, including the HP Photosmart R707 The new HP digital cameras leverage TI's digital signal processor-based (DSP) digital media processing technology to deliver picture-perfect images with the flexibility to easily add new imaging features into the design of future camera models
This article was originally published on Electronicstalk on 7 Jan 2005 at 8.00am (UK)
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"TI's highly integrated, powerful digital media processor provides a platform for unparalleled performance to HP's digital still cameras", said Dave Pahl, Business Manager for TI's Digital Camera Solutions Group.
"By combining HP's camera systems expertise and advanced algorithms with TI's high-performance, programmable solutions optimised specifically for digital imaging products, these latest cameras from HP are primed to deliver the ultimate in quality pictures".
"A powerful camera calls for a powerful engine, and TI's digital media processors deliver the performance and flexibility that HP was looking for as we sought to revamp our line of digital cameras this year", said Ed Minnock, Vice President, Imaging and Printing Group, HP.
Further reading
Processors add more functions to latest cameras
Texas Instruments digital media processing technology is incorporated in three new Kodak EasyShare cameras announced last week at the Consumer Electronics Show in Las Vegas.
Data buffer has dual multiplexer
Texas Instruments has introduced the industry's first 0- to 4-Gbps data buffer/signal conditioner with a dual multiplexer.
"HP's imaging science is advancing at a rate far faster than hard-coded silicon technology can keep up with.
HP turned to TI for a fast, state-of-the art, fully programmable engine that could deliver the latest imaging algorithms to our new cameras in a matter of months, rather than years".
The key to the image engine - found exclusively in HP digital cameras - is that it is programmable and flexible, allowing HP to put the latest and greatest in algorithm development into cameras even weeks before the cameras ship, truly providing consumers with the most up-to-date features and technology.
HP now can take a brand new lens and a brand new sensor and build a fast camera with the latest advances in focus, exposure and colour science.
The image engine is the power behind HP Real Life technologies - innovations not seen in digital cameras before that make it virtually impossible to take a bad picture - including HP In-camera red-eye removal, HP in-camera panorama preview, HP image advice and HP adaptive lighting technology.
These advanced features are made possible by the programmability of TI's digital media processor, which uses DSP technology.
In the form of a chip, DSP technology provides ultrafast instruction sequences in a digital format.
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