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Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Texas Instruments (April 2001-March 2006) | Subject: MSP430
Edited by the Electronicstalk Editorial Team on 09 August 2004

Innovation award for frugal
microcontroller

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Texas Instruments has been named a 2004 Technology Innovation Award winner in the world microcontroller market for its MSP430 ultra-low-power technology.

Recognising leadership and increasing commitment to the microcontroller industry, Texas Instruments has been named a 2004 Technology Innovation Award winner in the world microcontroller market for its MSP430 ultra-low-power technology In selecting TI, Frost and Sullivan called the MSP430 family of ultra-low-power 16bit RISC mixed-signal processors "the ultimate solution for battery-powered measurement applications"

The award will be presented to TI at the MSP430 Advanced Technical Conference (ATC) in Dallas on 9th November 2004.

The Technology Innovation Award is presented to the company that has demonstrated technological superiority within its industry, distinguishing it as a success in making noteworthy product performance contributions.

The award recognises TI's MSP430 ultra-low-power technology as truly ground-breaking and first of its kind in the market.

"Binding the code effective architecture with signal-chain-on-chip and unique inherent low-power design has enabled Texas Instruments to develop the MSP430 microcontroller to stand apart from the rest of the products in the market", said Ramanan Rajagopalan, Research Analyst, Frost and Sullivan.

"Combining the strength of Texas Instruments in embedded analogue circuits and low power technology, MSP430 has proven to be the cost-effective solution for a wide spectrum of applications including utility metering, handheld meter, security systems and gas meters".

The MSP430 family includes a flexible clock system with five low-power modes, enabling unmatched ultra-low-power performance.

The family features a typical standby current consumption as low as 0.8uA with a real-time clock function active.

Total power consumption is 10 times lower than competitive devices due to the fast instruction execution and MSP430's ability to start up from standby in less than 6us with a fully synchronised high-speed system clock.

The MSP430's ultra-low-power technology and high performance analogue capability offer a true signal-chain-on-chip (SCoC) solution to customers, which includes 12bit analogue-to-digital convertors, digital-to-analogue convertors and direct memory access.

Designers are now able to cater to smaller applications at a fraction of the code size, with the MSP430's modern design that makes for more effective processing and is smaller and more code-efficient than other 8 and 16bit microcontrollers.

Frost and Sullivan also recognised TI's innovative approach to reaching new customers with events such as the ATC and "430 day", a two-hour lunch-and-learn introductory training session offered during April 2004 in 100 locations worldwide.

The MSP430 family is ideal for designers of cost-sensitive applications due to the highly competitive pricing, ranging from $0.49 to $8.95.

Texas Instruments (April 2001-March 2006): contact details and other news
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