Product category:
Communications ICs (Wireless)
News Release from: Texas Instruments (April 2001-March 2006) | Subject: Hollywood
Edited by the Electronicstalk Editorial
Team on 25 October 2004
Hollywood chip brings digital TV to
cellphones
Texas Instruments has developed the wireless industry's first digital TV on a single chip for cellphones, which will capture broadcast signals and allow cellphone users to watch live broadcasts.
Texas Instruments has developed the wireless industry's first digital TV on a single chip for cellphones, which will capture broadcast signals and allow cellphone users to watch live broadcasts ranging from their favourite reality TV shows to major sporting events and breaking news Code-named "Hollywood", the chip will receive live digital TV broadcasts using new television infrastructure that is being developed for cellphones, doing for cellphones what HDTV did for home TVs
This article was originally published on Electronicstalk on 13 Feb 2006 at 8.00am (UK)
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"Hollywood" builds on TI's current capabilities in the converging wireless and consumer electronics markets, including high-quality streamed video content on 2.5G and 3G handsets via its OMAP multimedia processors.
This complements TI's current suite of consumer device technology, including its DLPT technology and its proven signal processing and analogue technology for such products as digital still cameras, audio players, and digital radio.
"TI's new 'Hollywood' digital TV chip will combine the two biggest consumer electronics inventions of our time - the television and the cellphone", said Gilles Delfassy, TI Senior Vice President and General Manager for TI's Wireless Terminals Business Unit.
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"One by one, the industry's most exciting consumer electronics are being integrated into wireless handsets, allowing consumers to get their news and entertainment whenever and wherever they want".
"With this new chip on the cell phone, users will enjoy digital, high-quality TV in real time".
TI's "Hollywood" digital TV chip will support newly established and open digital TV broadcast standards for the wireless industry.
Although no single standard will be used worldwide, TI believes that the most prevalent standards will be those that are open and nonproprietary, including Digital Video Broadcasting - Handheld (DVB-H), which was developed for Europe and is expected to extend to North America, and the Japanese specification, Integrated Services Digital Broadcasting - Terrestrial (ISDB-T).
"Hollywood" will support DVB-H and ISDB-T.
Dedicated wireless networks supporting these standards will feature high-quality live broadcast TV (24-30frame/s) paired with full audio to offer a more robust mobile viewing experience versus the 1-15frame/s streaming capability offered via cellular.
These networks also could support services once reserved for the living room and bring them to the cellphone, including pay-per-view programming, interactive television, and menu/guide systems.
"The digital TV phone marketplace is in its naissance and needs technology leaders with combined wireless and consumer electronics experience like Texas Instruments to drive open standards-based digital TV handset technology", said Michael Schueppert, Senior Vice President of Business Development for Crown Castle, a pioneer in DVB-H infrastructure and deployment.
"Just as open standards fuelled innovation and growth in the cellular phone market, the same will hold true for the digital TV phone market.
Crown Castle recognises that TI is committed to flexible and open solutions, which will help our customers get to market in the shortest possible time and with maximum differentiation".
Leveraging TI's revolutionary digital RF processor (DRP) technology, TI is collapsing the traditional three-chip solution - which includes a tuner, OFDM demodulator and channel decoder processor - into the industry's first highly integrated single chip for digital TV phones.
"Hollywood" is designed to interface with TI's widely adopted OMAP processor technology, which handles the multimedia processing of TV content, to provide a complete TV receiver system for wireless handsets.
"Hollywood" will use TI's advanced 90nm process technology to allow for maximum power efficiency, smaller board area and lower overall system costs.
TI expects to provide samples of the "Hollywood" chip to customers in 2006.
TI's "Hollywood" offering will also include all needed software for television signal processing.
The associated "Hollywood" plus OMAP processor-based development platform will allow handset manufacturers to create customised user interfaces, enhancing the consumer experience.
This is expected to enable manufacturers to launch products in conjunction with the first mobile digital TV infrastructure mass deployments in 2007.
Field trials are currently underway in several regions, including the USA, Europe and Japan.
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