Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Texas Instruments (April 2001-March 2006) | Subject: Digital media processing
Edited by the Electronicstalk Editorial
Team on 09 January 2006
Processors add more functions to latest
cameras
Texas Instruments digital media processing technology is incorporated in three new Kodak EasyShare cameras announced last week at the Consumer Electronics Show in Las Vegas.
Helping to enhance the consumer experience for digital shutterbugs, Texas Instruments digital media processing technology is incorporated in three new Kodak EasyShare cameras that were announced last week at the Consumer Electronics Show (CES) in Las Vegas Based on TI's semiconductor technology running Kodak's algorithms, the exclusive Kodak Color Science image processing chips in the EasyShare V570, C663 and Z650 cameras are each loaded with the cutting-edge features that have become synonymous with the EasyShare brand - effortless sharing and printing, stunning image quality, in-camera editing, as well as television-quality video and audio
This article was originally published on Electronicstalk on 16 Feb 2004 at 8.00am (UK)
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Additionally, each camera possesses unique qualities, allowing consumers to choose the one that best fits their individual needs.
"TI's flexible digital media processor provides a differentiated platform that helps Kodak offer a range of EasyShare products", said Kanika Ferrell, Digital Camera Marketing, TI.
"By combining Kodak's state-of-the-art algorithms with TI's powerful, high-performance digital media processor, the Kodak Color Science image processing chip can be built into cameras that address multiple market segments while retaining the core functionalities that have become the hallmark of EasyShare products".
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Kodak's three new cameras take advantage of TI's digital media processor, which uses digital signal processing (DSP) technology.
By using a DSP-based processor in the new EasyShare cameras, the cameras can implement many differentiated features such as scene balancing, tone scaling, flare correction, noise reduction, red-eye removal, TV-quality MPEG-4 video, in-camera editing and optimised JPEG compression.
Using proprietary Kodak Retina dual lens technology, the elegant EasyShare V570 camera wraps an ultra-wide-angle lens (23mm) and an optical zoom lens (39-117mm) into a small, sleek package less than an inch thin.
The innovative EasyShare V570 camera's ultra-wide-angle lens coupled with its optical zoom lens produces a total 5x optical zoom range, providing more options to help today's picture takers capture the perfect shot - group photos, scenic landscapes, dramatic portraits, and close-ups.
No other consumer digital camera offers such a wide angle of view, nor the unique, sophisticated design of this model, whose all-glass, stacked Schneider-Kreuznach C-Variogon prism lenses never extend from the camera body.
The Kodak EasyShare C663 camera, with 6.1Mpixel resolution, a huge 2.5in LCD screen and a Schneider-Kreuznach Variogon 3x optical zoom lens, is the first camera to incorporate proprietary Kodak Perfect Touch technology.
At the touch of a button, this innovative feature - previously available only on Kodak printers and kiosks, or via lab processing - creates better, brighter pictures by bringing out detail in shadows without affecting lighter areas.
It's ideal for underexposed pictures caused by shooting beyond the flash range or in adverse lighting conditions.
The Kodak EasyShare Z650 zoom digital camera offers aspiring photographers exceptional performance and greater photographic control through its professional-quality Schenider-Kreuznach Variogon 10x optical zoom lens and 6.1Mpixel resolution, helping capture detail from afar and flattering portraits.
Texas Instruments' digital media processors are helping companies like Kodak develop revolutionary product lines with multiple advanced features - without compromising camera performance.
Optimised for digital camera applications and leveraging a highly efficient, low-power TMS320C54x digital signal processor core, an ARM RISC processor, plus video and imaging coprocessors to improve performance, digital media processors enable camera manufacturers to expand the breadth of their portable imaging and multimedia products.
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