Product category:
Communications ICs (Wireless)
News Release from: Texas Instruments (April 2001-March 2006) | Subject: Hollywood
Edited by the Electronicstalk Editorial
Team on 13 February 2006
Hollywood comes to Barcelona
Texas Instruments will showcase the first public demonstration of its Hollywood mobile DTV single-chip solution at the 3GSM World Congress next week in Barcelona, Spain.
Texas Instruments will showcase the first public demonstration of its Hollywood mobile DTV single-chip solution at the 3GSM World Congress next week in Barcelona, Spain Visitors to the TI booth (Hall 8 Stand B14-B15) will experience live broadcast TV from the DVB-H network in Barcelona
This article was originally published on Electronicstalk on 25 Oct 2004 at 8.00am (UK)
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The demonstration includes TI's DTV1000 Hollywood single-chip solution, TI's OMAP2420 device, PacketVideo's pvTV client solution and Silicon and Software Systems' (S3's) onHandTV DVB-H CBMS software stack.
The DVB-H standard provides a living room TV viewing experience in the palm of your hand and can achieve average 1.5 second channel switching time; 30-plus channels of live TV programming, audio content and pod casts; a long battery life of 3.5h-plus; and up to 30 frames per second delivery speed.
There are several DVB-H handsets on the market and more than 19 DVB-H network trials that have either concluded or are currently underway around the globe, including Australia, Finland, France, Germany, Italy, Spain, the UK, the USA, Taiwan, and other countries.
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It is expected that DVB-H commercial services will be deployed in Europe by the end of 2006 and that by the end of 2007 the DVB-H infrastructure in Europe, the USA and Asia will be built out and ready for wide-spread deployments.
To be demonstrated at 3GSM World Congress, TI's Hollywood chip plus OMAP2420 processor enable the reception and processing of the DVB-H signal.
TI's Hollywood chip is an integrated tuner, demodulator and decoder on one piece of silicon and offers the industry's smallest size, lowest bill of materials and low power consumption to drive mobile TV into mass market phones.
The Hollywood chip receives the DVB-H signal and outputs the IP video stream to the OMAP processor.
The OMAP2420 decodes the IP stream and renders the colour-rich video and stereo audio to the mobile phone's screen and speakers.
The OMAP2420 is a feature-rich applications processor capable of rendering the audio/video (30frame/s, HE AAC+) and managing security including conditional access (CA) and digital rights management (DRM) solutions.
"TI's family of Hollywood single-chip mobile broadcasting solutions have hit the market at the right time to intersect with DVB-H commercial service launches coming in late 2006-early 2007 around the world", said Marc Cetto, General Manager of TI's Mobile Connectivity Solutions.
"Through the demonstration of TI's Hollywood chip and OMAP processor with PacketVideo and S3, visitors to the TI booth at 3GSM will be able to experience what the entire mobile DTV industry is working towards - crisp, clear and live broadcast mobile TV".
PacketVideo's pvTV is a complete mobile digital TV client solution based on PacketVideo's proven video player framework, which has more than 120 handset design wins and more than 45 million units shipped via mobile service providers such as Verizon Wireless, NTT DoCoMo, Orange, 3 and Vodafone.
PacketVideo's pvTV Solution for DVB-H has two components: the pvTV client application software, and the pvTV reference hardware platform.
A powerful application framework and TV player, pvTV provides faster time to market for video-enabled mobile phones.
The pvTV solution facilitates efficient development, enables rapid porting and supports multiple operating systems (Linux, Symbian, RTOS).
In addition, the pvTV solution delivers high performance codecs for mobile TV (MPEG-4, AVC [H.264], AAC+, WMV, and WMA), Microsoft Janus DRM and OMA, and produces 30frame/s QVGA and 30frame/s CIF for clear, crisp images on mobile devices.
"PacketVideo's deep experience in the development and deployment of commercial mobile video and music services has enabled us to take the mobile viewing experience to the next level", says Dr James Brailean, PacketVideo CEO.
"We have engineered our pvTV reference hardware platform utilising the powerful TI Hollywood chip and OMAP2420 application processor to accelerate time to market for handset OEMs".
"And our pvTV software solution for DVB-H with S3 middleware delivers high performance and quality that shows the industry just how excellent mobile TV can be".
S3's onHandTV solution delivers a robust, proven middleware platform for mobile TV applications.
Since 2004, it has been delivering the key protocol stacks, middleware and applications required to rapidly deploy TV on mobile products compliant with emerging IPDC over DVB-H standards.
onHandTV combines a CBMS compliant feature set with operator adaptation packages (OAPs) tuned to meet the requirements of upcoming commercial networks and trials.
"We are delighted that S3's onHandTV solution has been selected to provide the DVB-H middleware for TI's Hollywood demo platform for 3GSM", said John O'Brien, Chief Executive Officer of S3.
"Having worked closely with TI for many years with OMAP processors, we see the combination of our field-proven DVB-H solution with TI's mobile DTV platform as another key milestone in our relationship".
"The DVB-H demonstration at 3GSM combines the strengths of TI's Hollywood chip and OMAP platform with the flexibility and performance of S3's onHandTV and PacketVideo's pvTV applications shows the promise of upcoming commercial DVB-H networks".
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