Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Tensilica
Edited by the Electronicstalk Editorial
Team on 15 March 2005
Beijing hosts Asian expansion
Tensilica has expanded its presence in the Asian market with the opening of its first office in China, based in Beijing.
Tensilica has expanded its presence in the Asian market with the opening of its first office in China, based in Beijing A grand opening event, attended by Government officials and representatives from major corporations, took place on 9th March 2005 at the Great Wall Sheraton in Beijing, China
This article was originally published on Electronicstalk on 30 Mar 2005 at 8.00am (UK)
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Speakers and dignitaries included: Zhang JingAn, General Secretary of China's Ministry of Science and Technology (MOST); Christopher Beede and Adam Ross, representatives of Robert S Wang, Counselor for Economic Affairs, US Embassy; and Chen Xiaonan, Vice Director of Semiconductor Group of the Beijing Government.
"We are pleased to establish a direct presence in China where we can work closely with the systems and semiconductor companies to help them differentiate and innovate using our automated design approach", said Chris Rowen, President and CEO of Tensilica.
"Tensilica's ability to reduce time to market and provide greater performance will enable Chinese developers of multiple-processor system-on-chip designs to quickly achieve high profitability in new high-volume markets like consumer electronics".
"We have had success in other Asian markets with customers like LG Electronics in Korea and Epson and NEC in Japan, and look forward to similar results in China".
The new Tensilica Beijing office will be able to satisfy the business and technical needs of Tensilica's customers in China.
Tensilica's other Asian offices are located in Taiwan and Japan.
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