NanoChromics displays come to the UK and Benelux

Trident is spearheading the introduction of an advanced new display technology, following an agreement with innovative Irish company NTERA.

Trident is spearheading the introduction of an advanced new display technology, following an agreement with innovative Irish company NTERA, to market its NanoChromics displays to distribution customers throughout the UK and Benelux countries.

Based on patented nano-structured materials, NanoChromics displays (NCDs) promise unrivalled appearance, performance and cost-effectiveness.

According to Trident's Technical Director Jim Hemsley: "It's is set to make a huge impact on the future of the displays market".

"Visually compelling features, such as high reflectivity and excellent contrast ratios, combined with low power consumption and low voltage operation to offer designers, specifiers and OEMs a range of exciting benefits".

"We are delighted to have the distribution rights, enabling us to bring these advantages to our customers".

Dan Wood, European Business Development Manager at NTERA adds: "Trident's superb track record in LCD and touch-screen technologies, together with their strong sales, solutions marketing and technical support operations, make them the ideal partner in taking our technology to a wider market".

"They have a very solid engineering and design-in presence in the UK and Benelux, which of course will be complemented by our own team in Ireland".

The technology behind NanoChromics displays ensures optical performance as sharp and clear as ink on paper.

NCDs can be read from all angles and lighting conditions, even in bright sunlight.

The internal solid white layer of NCDs gives the display higher reflectivity and contrast than other technologies.

Power consumption is reduced by eliminating the need for backlighting, and the displays' 1V DC operation is currently the lowest drive voltage of any bistable technology, simplifying the drive and control circuitry.

Furthermore, power is only required when the image on the screen is changed: it is not needed to maintain the image.

Additionally, existing LCD manufacturing lines can be used to produce superior quality NCDs, reducing production costs.

Lightweight and robust, they are suited to a range of environments and formats.

Examples include point-of-sale messages, instrumentation, programmable labels and consumer goods such as watches and calculators.

Trident plans initially to introduce this technology with segmented layouts.

Custom layouts of similar complexity can also be evaluated.

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