Product category:
AC/DC Power Supplies
News Release from: TDI Power
Edited by the Electronicstalk Editorial
Team on 20 March 2008
New name and image for Transistor
Devices
Formerly known as TDI, the company has now changed its name to TDI Power.
Transistor Devices has updated its corporate identity with a new name and logo that is designed to better reflect the company's industry-leading capabilities and mission The new management has consolidated facilities, enabling greater efficiency and expanding the company's global reach
This article was originally published on Electronicstalk on 24 Feb 2006 at 8.00am (UK)
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Formerly known as TDI, the company has now changed its name to TDI Power.
"Our engineering and manufacturing capabilities have always been second-to-none, however we started as a military company and have been able to leverage our expertise to make COTS more readily available", explains TDI Power co-CEO and CTO Gary Mulcahy.
"Since we have evolved the company we in turn evolved the logo".
"Our previous logo just wasn't helping to deliver that message", states Lou DeBartelo, VP of Global Marketing and Sales.
Crafted in a contemporary combination of green and purple, the new logo consists of three dynamic arches circling the TDI initials.
Symbolically, the three main arch shapes stand for the planning, engineering and manufacturing stages of product creation - interconnected and always in motion.
Each arch consists of two colours, indicating the vital teamwork between TDI Power and its customers during every step of the process.
The new logo is part of a larger rebranding effort that will touch all TDI Power materials, including advertising and the company's website.
"The new TDI Power is more responsive and multifaceted than ever", explains DeBartelo.
"As our capabilities and product offerings continue to grow, we'll have a consistent look to help deliver the message".
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