Longstanding partnership to expand in China

Based on the resounding success of their long-term collaboration in the Chinese market, Trumpf and SiberHegner will launch a 50:50 venture to sell Trumpf products in the Chinese market.

Based on the resounding success of their long-term collaboration in the Chinese market, German machine tool and laser manufacturer Trumpf and Swiss firm SiberHegner, a leading marketing and services group, are launching their joint venture Trumpf SiberHegner, effective 1 July 2002.

This 50/50 cooperative undertaking will be managing distribution and after-sales service for Trumpf products in a dynamically developing market.

Trumpf SiberHegner will initiate operations in China and Hong Kong with several agencies and approximately 20 distribution, service and application centres.

Up to this point, SiberHegner represented Trumpf in the region independently and exclusively.

The objective of the cooperation between Trumpf and SiberHegner is to respond more effectively to the requirements of the rapidly expanding Chinese market and to further increase its commitment in China.

Dr.Eva Schwinghammer has been appointed head of Trumpf SiberHegner.

The South East Asia scholar has had several years' experience in sales and marketing at Trumpf Werkzeugmaschinen in Ditzingen.

Partners since 1995, Trumpf is pleased to solidify its alliance with SiberHegner which has been active in the Chinese market for more than 100 years.

With offices in Hong Kong, Guangzhou, Chengdu, Shanghai and Peking, SiberHegner has increased sales of Trumpf products in China by more than 50 percent during the past three years.

Since 2000, Trumpf has produced high-quality sheet metal parts in the Chinese market through the establishment of Trumpf Sheet Metal Products (Taicang) Co near Shanghai.

The facility is also a customer presentation and application centre.

"With our newly founded distribution and service company in the Chinese market, we are expecting increased utilization of high-quality sheet metal fabrication machinery as well as even better support for our customers," Professor Berthold Leibinger, Managing Partner of the Trumpf Group, said at the signing of the joint venture contract.

"The cooperation with Trumpf in China is a typical example of how SiberHegner supports dynamic companies with access to these markets, which are known for their high entry barriers.

Our many years of experience, efficient networks and qualified, locally based specialists provide all the preconditions for lasting market success for our customers," said Dr Joerg Wolle, CEO of SiberHegner.

The Trumpf Group is one of the world's leading companies in manufacturing technology, with sales of Euro 1.22 billion/US $ 1.09 billion (fiscal year 2000/2001) and approximately 5,500 employees.

Four divisions (Machine Tools, Laser Technology, Electronics/Medical Technology, and Power Tools) are connected under the umbrella of the Trumpf Group.

Its core business is flexible and precise sheet metal processing: punching and forming, laser processing, water jet cutting, and bending.

The company, headquartered in Ditzingen near Stuttgart, Germany, is the world market leader and the technological leader in the field of industrial lasers and laser systems.

With 40 subsidiaries and facilities, the Trumpf Group is present in virtually every European country, North and South America, and Asia.

Production facilities are located in Germany, France, Austria, Switzerland, Taiwan and the United States.

Company Profile: SiberHegner (www.siberhegner.com) SiberHegner is a leading international Marketing and Services Group, based in Zurich, focusing on innovative technology products, valuable chemicals and pharmaceuticals, various food and ingredients, premium pet products and branded consumer goods.

SiberHegner, founded in Japan in 1865, looks back on a corporate history spanning more than 135 years.

Long-standing tradition and in-depth experience have led to SiberHegner's core competence today: Market Intelligence.

Market intelligence is based on extensive know-how of the sales and sourcing markets.

In the company's definition, Market Intelligence includes product and application expertise, close cultural experience and sophisticated marketing skills.

SiberHegner has more than 1,200 employees worldwide, and during fiscal 2001 achieved sales of more than 1 billion US dollars.

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