Product category:
PC-Compatible Boards and Assemblies
News Release from: Toshiba Europe Storage Device Division
Edited by the Electronicstalk Editorial
Team on 08 September 2003
Specialist drives aim for new
applications
Toshiba Europe Storage Device Division (SDD) has a new European market strategy for working with customers in an array of industry sectors.
Toshiba Europe Storage Device Division (SDD) has a new European market strategy for working with customers in an array of industry sectors The initiative affirms SDD's commitment to collaborate with customers on design projects that will see specialist hard disk drives (HDDs) and optical disc drives (ODDs) widely deployed in a broad range of applications and products
This article was originally published on Electronicstalk on 17 Oct 2002 at 8.00am (UK)
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SDD has been working in these markets for several years as customers selected Toshiba as an innovative technology partner to develop next-generation non-PC products.
The company's new Project Business (PJB) team will develop and supply specialist storage solutions to customers in the automotive, industrial, consumer information appliances, communications, entertainment and security market sectors.
In most PJB applications, storage devices must meet stringent performance criteria governing their ability to function.
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Each application requires a completely unique set of specifications.
The ability to withstand extreme temperatures, low noise outputs, small form factor and ruggedness are just some of the qualifications.
"Toshiba SDD is formally announcing its move into these new sectors now, having become engaged in early customer assignments for the past two years", said Philip Walsh, European Sales Manager Project Business, Toshiba SDD Europe.
"We have consistently shown that our technology is second-to-none in its ability to meet the tough performance criteria of these applications.
Already several customer development projects have been successfully completed with Toshiba SDD working alongside the companies as their storage technology partner".
Toshiba SDD has a lengthy track record of delivering technical firsts in HDD and ODD development, including the world's first combination slim CD-RW drive with full DVD-ROM functionality for multimedia applications and the first 1.8in 20Gbyte drive for miniaturised mobile multimedia applications.
In addition to technology, the company delivers high levels of customer satisfaction and has the ability to meet customer requirements for product supply.
"The Project Business team will become a substantial amount of our European revenue.
This is our most significant new market initiative to date and we anticipate that it will grow to be as much as one third of all of our sales", said Walsh.
"This complements our existing activities in the PC-based market.
Toshiba SDD's success will be governed by the quality of our partnerships with customers and our early assignments are testimony to the results and competitive product differentiation that can be achieved.
"PJB's commitment is to provide engineering excellence as an enabling tool for other companies' imagination and creativity.
Toshiba SDD will partner with equally forward-looking companies to create the storage applications of tomorrow", he added.
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