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News Release from: Toshiba Europe Storage Device Division
Edited by the Electronicstalk Editorial
Team on 02 September 2005
Designers join the 0.85in HDD revolution
Current and future designers have been given the opportunity to show the world the future of high performance mobile devices with the launch of the "Hard Disk Drive Revolution" design competition.
Current and future designers have been given the opportunity to show the world the future of high performance mobile devices with the launch of Toshiba Europe Storage Device Division's "Hard Disk Drive Revolution" design competition The company is offering design students at Europe's leading design universities and professionals at European design houses to submit concept designs based on Toshiba's world record breaking 0.85in hard drive
This article was originally published on Electronicstalk on 17 Oct 2002 at 8.00am (UK)
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The concept designs will be judged by a panel of executives from some of the world's leading IT and consumer brands, including leading design group Seymour Powell, based on their real-world applications and marketability.
A winning designer from both the design universities and design houses will have the opportunity to have their design considered for actual launch by one of Toshiba's manufacturing partners.
The miniature drive, just the size of a pound coin, is the first hard drive to achieve multigigabyte data storage at a sub-one-inch size.
It has been designed to accelerate innovation in small, powerful digital products by delivering high storage capacities essential for next generation multimedia applications.
"By combining high performance hard disk technology in such a small form factor, we are giving designers the perfect medium for unleashing their creativity", explained Martin Larsson, General Manager, Toshiba Europe Storage Device Division.
"They now have the necessary resource to create a device that can deliver the kind of unprecedented mobility and functionality that has never before been possible".
"As our lives become increasingly mobile, we are looking to new and emerging technologies to support our ever changing lifestyles", explained David Fisher, Competition Judge, Seymour Powell.
"This competition promises to uncover a tremendous level of innovation in terms of contemporary design and next generation mobile applications".
Toshiba Storage Device Division is the pioneer of high capacity, small form factor HDDs.
The company's market leading 1.8in HDD is the choice storage device for the world's most popular digital media devices such as MP3 players and ultraportable notebook PCs.
The 0.85in HDD can deliver similar functionality and performance for a wide range of devices including digital cameras, smart appliances and next generation, multifunction mobile phones.
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