Product category:
Reference Designs
News Release from: TTPCom
Edited by the Electronicstalk Editorial
Team on 19 November 2003
Recruitment drive spearheads Chinese
expansion
TTPCom is continuing to expand its operations in the Chinese mobile phone market and has launched a recruitment drive to attract additional skilled software engineers to join its office in Shanghai.
TTPCom is continuing to expand its operations in the Chinese mobile phone market and has launched a recruitment drive to attract additional skilled software engineers to join its office in Shanghai In China TTPCom works with over 10 manufacturers including TCL, ZTE, Soutec and Kejian, and a host of design houses producing handsets on behalf of other companies
This article was originally published on Electronicstalk on 21 Mar 2001 at 8.00am (UK)
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TTPCom's Korean and Taiwanese customers have also been very active in supplying handsets to the Chinese market.
As a result, during 2003, over 15 million handsets using TTPCom's software and chip designs have been sold in China.
Wang Yun, General Manager at TTPCom Shanghai commented: "TTPCom's approach to wireless technology is proving very popular in China.
Further reading
New test lab covers GSM, Bluetooth and more
TTPCom has announced the opening of 7layersUK, an independent test facility for the wireless and mobile communications industries in the UK.
All in the (wireless) game for 3G handsets
TTPCom aims to set new standards for mobile game quality when it unveils its Wireless Game Engine at ECTS, the interactive entertainment exhibition, in London in September.
IP cores pass Bluetooth testing
Working with test house 7 layers UK Ltd, TTPCom has qualified its Bluetooth IP core solution to version 1.1 of the Bluetooth specification.
We offer a range of flexible licensing deals which enable customers of varying levels of experience to move quickly into the manufacture of mobile phones and to easily differentiate these products.
To give our many customers the full attention needed to achieve a fast time to market, we are recruiting additional technical support engineers for our office in Shanghai".
TTPCom has adopted a unique approach in the wireless industry in which its protocol and application software is compatible with multiple hardware platforms.
This approach enables TTPCom's customers to select the best chipset based on commercial or technical considerations and to develop differentiated products on this basis.
In addition to hardware flexibility TTPCom has focused efforts in recent months on the development of flexible software solutions for low cost handsets, which is particularly important in a competitive market like China.
"With over 12 years experience in the development of GSM mobile phone technology we are able to harness the full potential of the phone to deliver exciting applications without the need for additional hardware.
This means that our customers can offer a full range of features on low cost handsets that you might expect to find on top of the range models.
Our wireless graphics engine for example utilises the full power of the phone's processor to deliver an unrivalled gaming experience; our Ajar platform enables customers to customise or brand the phone's man machine interface within a matter of hours, and our recently announced MIDI software solution delivers polyphonic sound to the phone without the need for additional MIDI chips", explained Yun.
China is the world's largest and fastest growing mobile phone market, and whilst this offers significant potential for local manufacturers, TTPCom's Chinese customers are turning to export markets in order to achieve the best economies of scale in production.
European and North American operators are increasingly receptive to new suppliers.
Tony Milbourn, Managing Director of TTPCom stated: "The world is sitting up and taking notice of the Asian manufacturers whose phones are sophisticated, of outstanding quality and are able to compete effectively with handsets from the world's leading manufacturers.
Our Korean and Taiwanese customers are particularly active in exporting their products and similarly, our Chinese customers have ambitions to supply the wider world, either under their own brand names or by manufacturing on behalf of other brand owners.
TTPCom's strong relations with European operators means that we are well placed to introduce them to new manufacturers".
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