Product category:
Embedded Software and Operating Systems
News Release from: TTPCom | Subject: Ajar ULC
Edited by the Electronicstalk Editorial
Team on 31 January 2006
Mobile platform targets budget handsets
Ajar ULC is a small memory footprint version of the popular mobile application platform designed to meet the needs of the ultra-low-cost cellular handset market.
TTPCom has announced the availability of Ajar ULC - a small memory footprint version of its popular mobile application platform, designed to help semiconductor vendors and their handset manufacturer customers meet the needs of the ultra-low-cost (ULC) cellular handset market Ajar ULC provides an intelligent framework, user interface toolset and global market maturity based on more than a decade of TTPCom experience in GSM technology
This article was originally published on Electronicstalk on 21 Mar 2001 at 8.00am (UK)
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When combined with TTPCom's protocol stack, Ajar ULC provides all the software required for a semiconductor vendor to create a highly efficient, low cost handset proposition.
Only 25% of those that live within range of a cellular network actually subscribe to a mobile phone service - the remainder represents over three billion potential customers.
As many of these are in the world's emerging markets, the challenge for handset manufacturers is to deliver reliable mobile phones at an affordable price - the GSM Association has set a target of less than US $30 to address this market.
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Unlike the replacement handset market, which focuses on bringing more and more features into devices and relies on lifecycle economies of scale to reduce the price, the ULC market requires an essentially constant set of features, in return for technology innovation to deliver core technology at lower and lower cost.
"Our expertise in designing lean and efficient wireless technology has been developed over many years", commented Peter Whale, Head of Software Product Strategy at TTPCom.
"This long-term experience has enabled us to squeeze the maximum possible functionality out of a very small memory footprint version of Ajar which includes all the software required for the ultra-low-cost market in a format that is easy to adapt and integrate".
"We are now actively engaging with the semiconductor industry and expect to see very competitive and innovative ULC handsets entering the market utilising TTPCom's technology and design knowhow".
Ajar ULC meets the needs of global handset vendors seeking to enable the next billion or more wireless users around the globe.
Ajar ULC will be supported on a number of ultra-low-cost cellular chipsets.
The highest level of integration and cost reduction is achieved when Ajar ULC is coupled with silicon solutions enabled by TTPCom's silicon and protocol stack technology.
Ajar ULC comprises: black and white LCD support, voice telephony codecs (HR, FR, EFR, AMR-NB), SMS/EMS, a SIM toolkit, SIM lock, MIDI ringtones, graphic images (GIF), phonebook, calculator, standard supplementary services such as call divert and caller identification, optional predictive text and language packs.
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