Product category:
Communications ICs (Wired)
News Release from: Tundra Semiconductor
Edited by the Electronicstalk Editorial
Team on 15 July 2003
Future gains rights to Asian market
Future Electronics will now distribute Tundra Semiconductor products throughout Asia.
Future Electronics will now distribute Tundra Semiconductor products throughout Asia This agreement, effective immediately, extends and enhances the relationship that Tundra and Future established in January 2003 when they announced their European distribution partnership
This article was originally published on Electronicstalk on 25 May 2001 at 8.00am (UK)
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Tundra selected Future as a distribution partner after conducting extensive research.
Tundra decided to partner with Future Electronics because of Future's pan-Asian strength, technical resources, and high levels of market penetration and because Future also distributes Motorola products.
"Tundra recognises the regional power of a distributor such as Future Electronics", said Jim Roche, President and CEO of Tundra.
"It makes strategic business sense to leverage the Tundra and Motorola product compatibility through a distribution relationship with Future Electronics.
We are confident that Future's highly skilled technical staff will secure new design wins for Tundra products".
"The acquisition of the Tundra franchise represents a wonderful opportunity for Future", said Jeff Skill, Vice President Managing Director Asia of Future Electronics.
He continued, "It builds on and complements our strengths as a technical distributor of Motorola Corporation's 32bit processor offerings (in particular the Power PC range).
This partnership gives us access to a wide range of high bandwidth products such as RapidIO and PCI systems.
These areas are growth areas at the leading edge of the high-speed market".
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