Product category:
Communications ICs (Wired)
News Release from: Tundra Semiconductor
Edited by the Electronicstalk Editorial
Team on 10 November 2003
Future expands distribution coverage
Future Electronics has been signed distribute Tundra products throughout Germany and Benelux.
Future Electronics has been signed distribute Tundra products throughout Germany and Benelux This agreement, effective immediately, extends and enhances the relationship that Tundra and Future established in January 2003 when they announced their European distribution partnership
This article was originally published on Electronicstalk on 25 May 2001 at 8.00am (UK)
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Tundra partnered with Future Electronics because of Future's strength, technical resources, and high levels of market penetration in Germany and Benelux and because Future also distributes Motorola products.
Tundra also chose to extend the original distribution agreement due to the high quality of Future's performance over the past 11 months.
"Tundra recognises the regional power of a distributor such as Future Electronics", said Jim Roche, President and CEO of Tundra.
"It makes strategic business sense to leverage the Tundra and Motorola product compatibility through a distribution relationship with Future Electronics.
We are confident that Future's highly skilled technical staff will secure new design wins for Tundra products".
"The expansion of the Tundra franchise represents a wonderful opportunity for Future", said Graeme McGrory, Vice President Managing Director, Europe Future Electronics.
He continued, "It builds on and complements our strengths as a technical distributor of Motorola Corporation's 32bit processor offerings (in particular the PowerPC range).
This partnership gives us access to a wide range of high bandwidth products such as RapidIO and PCI systems.
These areas are growth areas at the leading edge of the high-speed market".
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