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Product category: Communications ICs (Wired)
News Release from: Tundra Semiconductor
Edited by the Electronicstalk Editorial Team on 28 February 2006

Redtree to provide European coverage

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Tundra Semiconductor has appointed Redtree Solutions as its sole representative agent in Europe.

Tundra Semiconductor has appointed Redtree Solutions as its sole representative agent in Europe Supporting the complete Tundra range of RapidIO, VME and PCI/X based system interconnect products, Redtree will provide a local design-in service to tier 1 customers in IT, storage and telecomms sectors

Bronan McCabe, Tundra's EMEA Regional Director commented: "Blue chip OEMs in Europe are deliberately outsourcing their system interconnect requirements in order to focus on core competencies".

"Providing them with consistent technical support - irrespective of geography - is therefore essential".

He continued: "Redtree Solutions offers the in-depth technical knowledge, the strong customer relationships and Pan-European coverage that's needed".

"Unlike other manufacturers' agents Redtree is present throughout Europe".

"It understands the importance of local language, customs and business practice".

Steve Judge, Redtree's Managing Director said: "There's tremendous synergy between Tundra and Redtree, we really do share a common philosophy on design-in and partnering with customers".

"Next generation equipment designs demand standards-based semiconductors with truly future proof road mapping Tundra's System Interconnect product range provides this, and fits perfectly in our franchise portfolio".

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