HDTV processor meets ATSC and DVB-T standards

Texas Instruments has announced the TVP9010 integrated high-definition television (HDTV) processor and development platform.

Extending a field-proven portfolio of digital television (DTV) solutions, Texas Instruments has announced the new TVP9010 integrated high-definition television (HDTV) processor and development platform.

Using sophisticated video processing techniques and based on TI's world class mixed signal SoC design expertise, the highly integrated TVP9010 HDTV processor produces exceptionally high quality, full HD 1080p resolution images, as part of a cost-effective solution that fulfils the broadcast requirements for ATSC and DVB-T standards.

The TVP9010 combines advanced video processing with optimally integrated, field-proven analogue functions.

In support of the upcoming DTV transition, TI is also unveiling an ATSC to NTSC convertor box development platform based on the TVP9007, another processor in the TVP9x family, with integrated 8-VSB/QAM demodulator and TVP9x HDTV processor.

The innovative video processing technology found in the TVP9010 adds a new level of performance to TI's well-established TVP9x line of HDTV products.

Technologically advanced video processing developed by TI produces sharp, clear moving images, vibrant colours, high contrast and lifelike skin tones for a natural video appearance.

Advanced image filtering and correction techniques mitigate picture noise, and high-quality, field-proven 3D Y/C decoding of composite inputs provides compelling digital output from analogue input signals.

Manufacturer-controlled parameters enable differentiated picture characteristics by selectively tuning picture parameters, such as sharpness, contrast and colour.

The TVP9010 ATSC HDTV development platform leverages TI's extensive portfolio of video solutions by including TI-supplied 8-VSB/QAM demodulation, audio processing, and power management functions.

Included in the TVP9010 development platform is TI's TAS3208 audio DSP.

The TAS3208 enables fully differentiated sound processing, enhancing the viewing experience particularly in flat panel displays with limited speaker options.

For more than a decade, TI has supplied advanced decoders, processors, convertors, DLP HDTVs and other important functions for digital TVs.

"TI has shipped two million HDTV processors for the ATSC market and fifty million NTSC/Pal 2D/3D video decoders worldwide, demonstrating our experience in providing field proven key TV components", said Xucheng Wang, Worldwide General Manager, Digital Video Business, TI.

"With the TVP9010, designers can create great looking pictures on large screens from either an analogue or digital source".

"Combined with TI's networking and multiformat codec/transcode technologies, our customers can develop next-generation TV products with future-proofed architectures".

To extend the functionality of the TVP9010 HDTV development platform and enable manufacturers to further differentiate and add value to their lineup, TI is demonstrating a networked DTV solution with an array of networking solutions based on its industry-leading DaVinci technology.

DaVinci technology supports multiformat encode and decode and is used by many leading IP set-top box providers.

Using TI's networked DTV and flexible DaVinci technology, manufacturers will be able to develop differentiated HDTV sets that can stream rapidly growing IP content in real time.

TI's new TVP9010 HDTV processor and development platform along with the TVP9007 convertor box development platform are available now to selected customers.

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