Product category:
Communications ICs (Wireless)
News Release from: Texas Instruments (April 2006-) | Subject: LoCosto
Edited by the Electronicstalk Editorial
Team on 15 June 2007
Chinese handsets take low-cost
single-chip route
Lenovo has used TI's scalable LoCosto solution to deliver a range of low-cost handsets.
Lenovo is using TI's scalable LoCosto solution to deliver low-cost handsets with exceptional performance and leading-edge features at a competitive, entry-level price The i323 handset, the second in this series, is available to China consumers now, followed by the i515 available in June
This article was originally published on Electronicstalk on 4 Apr 2006 at 8.00am (UK)
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"To meet the increasingly diverse needs of our customers, we are providing targeted solutions for the entry-level market where cost and performance are critical", says Eric Zhao, General Manager of Product Department of Lenovo.
"TI's LoCosto single-chip platform is at the heart of the new i323 and i515, allowing us to meet the needs of this rapidly growing market in China with handsets that are fashionable, yet affordable".
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TI's LoCosto single-chip solution incorporates TI's DRP technology to lower overall system costs while enabling sleeker, more affordable handsets with a wide range of robust multimedia features.
Taking advantage of the LoCosto solution's highly-flexible integrated multimedia capabilities, including 15 frame/s MPEG4 record and playback, VGA and megapixel camera and MP3 music player, Lenovo's family of phones will offer high-quality, slim, stylish low-cost handsets packed with multimedia functionality.
TI's low-power LoCosto device also extends battery life, an important feature for consumers in regions that often lack a reliable power source.
"Building on our strong partnership with Lenovo in China, we are pleased to work with them as they broaden their LoCosto-based handset offerings to include entry multimedia phones", says Victor Epifani, General Manager of TI's entry phone business unit.
"Using TI's LoCosto technology, Lenovo's family of phones delivers exceptional voice quality, extended talk time, and multimedia features for an enhanced user experience".
The LoCosto platform is shipping in volume production today with more than 15 customers worldwide ramping.
Handsets based on LoCosto technology offer consumers a range of capabilities - from GSM voice-centric to phones to those that include high-end features, such as MPEG4, MP3 and AAC audio encoding, Bluetooth wireless technology, megapixel camera, calendaring and more.
Lenovo's LoCosto-based V350, E200, E303, i366, i323 and i515 are available in the market today.
Additional Lenovo handsets based on TI's LoCosto single-chip platform are expected to be available during the first and second half of 2007.
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