Easy integration is key to GPS adoption

GPS module is designed into G300 handset by Longcheer, a leading Chinese designer of handheld devices.

The u-blox LEA-4S GPS module has been incorporated into the G300 GPS phone made by Longcheer, a leading Chinese designer of handheld devices.

The new phone combines a high performance GPS engine, VGA camera, MP3/MP4 music player, GSM phone and WAP Internet browser in a device that weighs only 102g, measures just 117 x 50 x 16.5mm, and has ultra long standby time.

Dr Du Junhong, CEO of Longcheer, said: "We chose u-blox' LEA-4S GPS module because it is cost effective and offers high sensitivity and low power consumption in a very small and easily integrated package".

"No other GPS module that we tested matched its performance".

"This, coupled with its remarkable indoor performance and high accuracy, makes the LEA-4S the ideal positioning engine for our G300 phone".

"Longcheer have gone to great lengths to source the best components for their G300 phone, allowing them to develop a product that offers a staggering array of multimedia features and a powerful GPS engine in a small, user-friendly package", said Adrian Tan, VP Sales Asia-Pacific at u-blox.

"We are extremely proud that they have chosen u-blox for this groundbreaking product".

The LEA-4S GPS module has u-blox' built-in SuperSense weak signal tracking technology that allows users to navigate uninterruptedly through train stations, shopping malls and building interiors without losing the signal, which weakens in indoor environments and urban canyons.

Its small form factor and SMT pads allow for fully automatic assembly processes with standard pick-and-place equipment and reflow soldering, enabling cost efficient, high volume production.

Moreover, the module supports A-GPS services such as u-blox' AssistNow Assisted GPS solutions that ensure instant positioning anywhere, at anytime.

The G300 will be on sale in phone shops in China from April 2007 onwards and internationally soon thereafter.

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