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Product category: PCB Assembly Equipment and Tools
News Release from: Universal Instruments | Subject: Optima Plus
Edited by the Electronicstalk Editorial Team on 31 May 2004

Full line solutions offer limitless
options

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Universal Instruments has extended the scope of its industry-leading Optima Plus full line solutions to deliver limitless configuration choice, equipment capabilities and support initiatives.

Universal Instruments has extended the scope of its industry-leading Optima Plus full line solutions to deliver limitless configuration choice, equipment capabilities and support initiatives, all backed up by unparalleled applications expertise to ensure the optimal line performance The focus of the expanded Optima Plus initiative is Universal's ability to work alongside each customer to ensure the most favourable equipment selection, configuration and support sets - only now the expert teams can draw from the latest generation Universal product and services portfolio

Optima Plus solutions are targeted at maximising returns on investment for specific production requirements while allowing flexibility for emerging technologies to be incorporated and future applications to be addressed.

With its expanded scope and global reach, Optima Plus full line solutions can be quickly and efficiently tailored to meet the requirements of production environments in different market segments across the world, from low to high volume, low to high mix, fast changeover, and even low-cost-of-entry mid-range lines.

Optima Plus combines the performance advantages of a best-in-class approach to line configuration with the easy ownership that comes from working with a single capital equipment partner.

"Universal is uniquely qualified to integrate best-in-class equipment from printer to oven and on to end-of-line assembly".

"Most importantly, we back-up these customised configurations with process expertise, our global customer support infrastructure, and our line-level software to support line balancing and optimisation, production management, and continuous process improvement", says Heinz Dommel, Systems Manager, Universal Instruments.

Universal structured Optima Plus to deliver complete line solutions that leverage close links with its partner companies to determine multiple configurations comprising screen printing, component placement, reflow and board handling technologies.

Optima Plus also includes training, spares, maintenance services and even finance through institutional partners.

Now the expansion of Optima Plus delivers further customer choice with the addition of AOI, laser cutting, odd-form assembly, and test equipment, processes and support.

Central to the full line solution options that Optima Plus can deliver is the provision and maintenance of productivity tools including the line-level software, managed by Universal.

The company has also implemented strategic service partnerships to provide Optima Plus customers with access to the expertise of Universal's Global Services team, its SMT Lab at Binghamton and its Technology Excellence Centre in Suzhou, China.

As the full line solution vendor, Universal Instruments remains the sole point of contact for all process and support issues.

In addition to its own in-house expertise, Universal also enjoys direct access to product and systems integration experts for each process function through its business partnerships, allowing the organisation to deliver line-wide best-in-class support globally.

From an end user's perspective, the source of a solution to any challenge remains completely transparent through Universal's unique Optima Plus support infrastructure.

Dommel believes that Universal's expertise in customised line configuration through Optima Plus will offer even greater value with modular all-platform lines that are more readily capable of scaling cost-effectively to meet future targets for capability and throughput: "Customers can quickly realise a flexible line, built using best-in-class equipment, and capable of satisfying virtually any combination of volume, mix, process, and technology requirements".

"Optima Plus therefore delivers performance, cost of ownership and scalability advantages to manufacturers in virtually any sector, from high-volume and low-mix manufacturing in segments such as PC and notebook motherboards, data communications and mobile handsets, to specialist assemblies for niche markets within the medical, aerospace, industrial control and automotive industries".

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