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Product category: PCB Assembly Equipment and Tools
News Release from: Universal Instruments
Edited by the Electronicstalk Editorial Team on 02 June 2005

Placement platforms grab market share

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Universal Instruments has achieved four successive quarters of market share gain in the combined chip placement sector.

Proprietary figures newly released by one of the industry's most respected market monitoring organisations reveal that Universal Instruments has achieved four successive quarters of market share gain in the combined chip placement sector The market share secured by Universal's high speed chip placement platform products has doubled in the period since mid-2004

A key driving factor behind this escalating success in one of the market's most competitive segments is Universal's Lightning rotary placement head - a technology innovation that ingeniously combines the modularity and scalability of flexible fine pitch gantry-based equipment with the raw speed and throughput of a chipshooter for parts from 0201 to 20mm2 in size with no appreciable performance derate.

"Lightning's proven ability to place the broadest range of components makes all-platform lines even more compelling, a fact that is contributing to the success we are achieving in all market sectors with this philosophy", says Karen Moore-Watts, Global Director of Marketing at Universal Instruments.

"But more significantly, we are consistently seizing an expanding share of the chip placement segment with our Genesis and AdVantis platforms configured with Lightning heads".

"The versatility of these systems is unmatched: users no longer need to choose between flexibility and fast changeover associated with gantry machines or the speed of a rotary head".

"With our platform products they can have both and, evidently, that's starting to show".

"You can expect Lightning to remain at the centre of our chip placement platform philosophy as we continue to leverage the technology lead it gives us and aggressively carve into a segment that has been dominated by dedicated, less flexible equipment".

"With Universal's vision and clarity of purpose, we were able to foresee emerging market requirements for performance, modularity and flexible operation, and are now delivering what customers need", explains Moore-Watts.

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