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News Release from: Venture Development Corp
Edited by the Electronicstalk Editorial
Team on 29 November 2005
Bleak future for head unit after-market
New research by Venture Development Corporation (VDC) estimates that the US head unit after-market is in a rapid decline, and will continue to decline through 2007 and beyond.
New research by Venture Development Corporation (VDC) estimates that although the US head unit after-market has been partially buoyed by short-term demand for satellite digital radio, DVD-based audio formats and digital media integration and playback devices, the market segment is in a rapid decline, and will continue to decline through 2007 and beyond The diminishing market for after-market head units can be attributed to three primary factors: receivers with CD players are increasingly being installed at the factory level; downward pricing pressure coming from increased competition and increased offshore manufacturing in China; and OEMs are increasingly implementing physical and electronic barriers that are presenting installation and integration challenges
This article was originally published on Electronicstalk on 17 Dec 2004 at 8.00am (UK)
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The target vehicle for an after-market head unit is three to four years old and does not have a factory-installed CD player.
The number of vehicles entering the market that fit this description is shrinking.
In 1998, the penetration rate (in terms of units of factory-installed CD players) was approximately 57%, which translated into approximately 7 million new cars entering the market without CD players.
The penetration rate (in terms of units of factory-installed CD players) of factory-installed CD players has grown steadily since that time to the current rate of almost 93%.
The total number of new vehicles now entering the market without a factory-installed CD player barely exceeds 1.2 million and will be reduced to less than a million by 2007.
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