Product category:
Intellectual Property Cores
News Release from: Virage Logic
Edited by the Electronicstalk Editorial
Team on 01 May 2006
Award recognises lead in customer
service
Virage Logic Corporation has been named customer service leader of the year in the semiconductor IP market by Frost and Sullivan.
As it marks its 10th anniversary, semiconductor intellectual property (IP) leader Virage Logic Corporation has been named customer service leader of the year in the semiconductor IP market by Frost and Sullivan Virage Logic's customer-centric business model, technically advanced product portfolio, regular solicitation of customer feedback and superior worldwide customer support have elevated the company to the top-ranking semiconductor IP company in customer service
This article was originally published on Electronicstalk on 22 Oct 2002 at 8.00am (UK)
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Virage Logic was founded in 1996 at a time when semiconductor companies were not accustomed to turning to a third party for key components of their system-on-chip (SoC) designs.
Virage Logic quickly established itself as a leading supplier of physical IP by treating its customers as partners and providing technically superior products and services.
By placing customer needs at the forefront of Virage Logic's business model and product portfolio, Virage Logic has created a customer-centric company that helps customers focus on their key differentiation, gain efficiencies and reduce their time to market.
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The active engagement of customers in the various stages of product planning and development has cultivated loyal, successful and satisfied customers from small fabless firms to large integrated device manufacturers (IDMs) and foundries.
Frost and Sullivan's semiconductor IP customer service leadership of the year award recipient is determined not by nominations, but rather by analysts' observations of companies repeatedly praised by customers as providing exceptional customer support.
Analysts then conduct research on the companies most touted as exceptional customer service providers, considering key market participants, secondary and technology sources and customer interviews.
Frost and Sullivan was particularly impressed with Virage Logic's implementation of innovative mechanisms for soliciting regular customer feedback.
Virage Logic has assembled a technical advisory board comprising customers from various segments, including communications, networking, consumer electronics and semiconductor manufacturing, to meet biannually to discuss product roadmap direction and changing industry requirements.
Additionally, Virage Logic holds periodic face-to-face meetings with customers and provides individual technical support both pre- and post-sales.
Virage Logic actively supports its customers in keeping abreast of technological advancements through customer education initiatives that help customers expedite product development cycles and accelerate time to market.
Early on, Virage Logic recognised that quality, reliability and superior customer support were among the most critical factors in a customer's decision to adopt IP from a third-party supplier.
In response, in 2000 Virage Logic established its FirstPass-Silicon Characterisation Lab to help ensure high-quality, reliable IP across a wide range of foundries and process technologies.
"Virage Logic's exceptional customer focus and superior worldwide customer support is evident in their customer satisfaction and loyalty", said Deepa Doraiswamy, Analyst at Frost and Sullivan.
"Virage Logic's unwavering focus on customer profitability goals, ingenuity in soliciting and processing timely customer feedback and demonstrated flexibility in tailoring their product offerings to suit customer business set them apart from other companies in its industry".
"We owe our 10 years of success as a premier semiconductor IP provider to the loyal partnerships we've cultivated with our customers", said Adam Kablanian, Virage Logic's cofounder, President and CEO.
"I'm proud to say our very first customer, PMC-Sierra, continues to be our customer today, and over the years we've established successful relationships with over 250 customers from various application segments".
"Our success is truly based on that of our customers, and we look forward to continued mutual success in the years to come".
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