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Product category: Design and Development Software
News Release from: Wind River Systems
Edited by the Electronicstalk Editorial Team on 01 June 2004

Device software to drive new era of
growth

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Wind River Systems has outlined its vision of how the intelligent connected device will be the next hotbed of innovation and growth in the technology sector.

Wind River Systems has outlined its vision of how the intelligent connected device will be the next hotbed of innovation and growth in the technology sector - revolutionising markets as they exist today Speaking with customers in San Jose, Ken Klein, Wind River's Chairman, Chief Executive Officer and President, predicted a major shift in device software

In his speech, Klein declared that companies not actively building connectivity and intelligence into their products today will not survive past the next wave of technology innovation and growth.

For manufacturers, device software will be the critical determining factor for a company's success or failure.

Car navigation systems, home appliances, pacemakers and robots are examples of devices that rely on increasingly complex, connected and intelligent software for the features and functionality that end-users demand.

In fact, a mere two percent of the world's microprocessors go into traditional IT-PCs and servers.

The other 98% goes into devices.

"Software innovation in the past has focused on 'traditional IT' systems", said Stephen Balacco, Analyst, of Venture Development Corp.

"The next technology wave is device software that creates new scenarios for connected smart devices".

"Software is increasingly the key driver of competitive advantage for manufacturers building more technologically advanced devices and will raise the notions of what embedded systems are capable of doing".

Wind River is working with key semiconductor partners and Red Hat to optimise the device software development process, thereby enabling companies to create and enter new markets.

Wind River and its partners have committed to provide device manufacturers with the products and services they require to innovate and drive sustainable competitive advantage for their business.

Device software optimisation (DSO) enables companies to make their software a strategic weapon.

"The enterprise, desktop and device have collided and customers are now seeking simplicity in the management of securing complex infrastructures", said Mike Evans, Vice President of Partner Development at Red Hat.

"With Wind River and Red Hat, companies can standardise device software development across the enterprise".

"An increasingly intelligent, connected world of devices brings new challenges in complexity for the device manufacturer such as security, standards, and how to drive down costs while increasing quality", said Klein.

"Intelligent software presents a huge opportunity for device manufacturers, however many of them have no real expertise in software development".

"Companies need to develop a software strategy, and by partnering with Wind River on this initiative, we will enable leading manufacturers to catapult to the next level of innovation and thrive in the global economy".

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