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Product category: Power Supply ICs and Controllers
News Release from: Xicor
Edited by the Electronicstalk Editorial Team on 08 March 2002

Unique deal for Xicor extends to N
America

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Xicor has signed a distribution agreement with Unique, a member of the Memec group, authorising Unique to distribute Xicor products throughout North America.

Xicor has signed a distribution agreement with Unique, a member of the Memec group, authorising Unique to distribute Xicor products throughout North America Building on existing franchise agreements with Memec Impact divisions in Europe and Asia, this contract expands the Xicor-Memec relationship to cover all major markets worldwide

True to The Memec Group strategy, Unique's network of field applications engineers work in tandem with its technical sales and marketing resources to create demand for mixed-signal ICs, and to support customers throughout North America in all technology market segments.

Moreover, Unique programs focus on proprietary mixed-signal product design, which shortens customer design cycles.

Unique's Design Services group provides complete end-to-end technical solutions that encompass ASIC development and software creation.

The company's Design Support team follows up with comprehensive support, offering services such as reference designs and customer training.

"Xicor is very pleased to add Unique to our distribution lineup.

They have an outstanding team of experienced mixed-signal sales professionals with a reputation for bringing value to the customer", said Sean O'Malley, Xicor's vice president of worldwide distribution sales.

"This agreement expands our relationship with Unique and Impact to provide worldwide coverage and brings the global reach of the Memec group to Xicor customers".

"Adding Xicor mixed-signal products to our portfolio enhances our mixed-signal offering greatly, and in tandem with our other lines allows us to strengthen our position as a distributor that creates demand by way of design wins", said Phil Sansone, Unique president and chief executive officer.

"With similar agreements in Asia and Europe, the Xicor-Memec relationship promotes a strong global presence for both companies".

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