Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Zilog
Edited by the Electronicstalk Editorial
Team on 01 July 2003
Spectrum to expand European MCU support
Zilog has appointed the Spectrum Group of independent sales, marketing and operations (ISMO) organisations to help further drive the development of its business across Europe.
Zilog has appointed the Spectrum Group of independent sales, marketing and operations (ISMO) organisations to help further drive the development of its business across Europe Initially, the agreement involves five Spectrum organisations and spans 12 European countries: the UK, Ireland, Sweden, Finland, Norway, Denmark, Germany, Austria, Switzerland, Spain, Portugal and France
This article was originally published on Electronicstalk on 7 Dec 2001 at 8.00am (UK)
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Design engineers looking to capitalise on the advantages of Zilog's 8bit microcontroller technology in their designs will be able to benefit from Spectrum's outstanding customer support procedures and field applications engineering support.
According to Larry Wardrop, Vice-President of Zilog Europe, the Spectrum Group was preferred for its strength in market demand creation: "Spectrum's business model is ideally suited to Zilog's growth objectives for Europe.
We were particularly impressed with Spectrum's extensive customer market knowledge and its understanding of where Zilog fits into the 8bit microcontroller space.
Further reading
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Zilog has organised a Spring workshop series dedicated to its new eZ80 Webserver.
Net-ready processor adds infra-red control
The second product in the high-performance eZ80 MPU family is the eZ80 Webserver-i which enables cost-effective, direct connections to networks and the Internet with embedded TCP/IP and IrDA software.
Together with its tactical marketing capabilities, these qualities will greatly aid in the growth of Zilog's new Flash-based products in Europe".
Zilog's newly introduced Z8 Encore! and eZ80Acclaim! 8bit microcontrollers provide OEMs with industry leading performance coupled with the flexibility and time-to-market advantages of working with the familiar Z8 and Z80 architectures: "The new product families are the cornerstone of Zilog's strategy of delivering innovative, customer-driven, embedded control solutions to customers", said Wardrop.
Gamil Haddad, Chairman of the Spectrum Group, said: "We are delighted that the strengths and advantages of the Spectrum ISMO business model have been recognised by such a well-known name in the electronics industry.
We are excited to begin working closely with Zilog and its distribution partners, just as the company is poised to dramatically grow its position in the 8bit microcontroller marketplace".
Spectrum's operational processes will support Zilog's growth: "Our standardised administrative processes and systems are already being integrated into Zilog's sales automation tools to enable us to rapidly assist Zilog's pan-European distribution partners in their efforts to meet ambitious sales targets.
We will also be implementing our tactical marketing capabilities at a local level to support the growth of the Zilog line", added Haddad.
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