Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Zoran Corporation - Imaging Division | Subject: Approach mobile multimedia processor platform
Edited by the Electronicstalk Editorial
Team on 09 February 2007
Zoran multimedia processor platform at
3GSM 2007
Zoran Corporation demonstrates its Approach mobile multimedia processor platform at 3GSM 2007, February 12 to 15, Fira de Barcelona in Hall 2, Booth 2D93.
Zoran Corporation will be demonstrating the robust features of its latest generation Approach mobile multimedia processor platform at 3GSM 2007, February 12 to 15, Fira de Barcelona in Hall 2, Booth 2D93 Zoran's Approach multimedia processor integrates in a single-chip design functions such as Mobile TV, Embedded GPS with location-based services, Image Signal Processing (ISP) capabilities for digital cameras, a 3D graphics engine, and enhanced multimedia features, offering a cost-effective System on Chip (SoC) for the mobile phone market
This article was originally published on Electronicstalk on 26 Jan 2007 at 8.00am (UK)
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The APPROACH reference platform includes all the software applications needed for enabling most of the popular features of multimedia phones for global markets.
"Handset manufacturers' are looking for tightly integrated, low power, cost-effective solutions to address this growing and highly competitive market", says Coby Sella, vice president and general manager at Zoran's Mobile division "Zoran's Approach multimedia platform combines multiple applications so that they can be operated in tandem, providing Mobile TV that interacts with GPS for location-based traffic information services, or even photography enhanced with graphics features".
"The multimedia mobile phone market segment is expected to grow from 151 million units in 2006 to 463 million units in 2010, representing 37% of worldwide mobile phone shipments in 2010", says Flint Pulskamp, mobile semiconductor industry analyst at IDC.
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"This dramatic growth is attributed to consumer demand for multimedia features such as audio, image and video processing, which in turn drives demand for image, applications and multimedia processors for handsets".
Zoran's Approach Mobile TV solution currently supports DVB-H and T-DMB standards, as well as DAB-IP and DAB Radio Service.
It will be adapted to incorporate Chinese mobile TV standards.
The programmable signal-processing capabilities enable the incorporation of emerging standards, profiles and content formats for compatibility with evolving technologies.
The Mobile TV solution also supports applications such as Electronic Program Guide/Electronic Service Guide, Personal Video Recorder with Time-Shift, Data Services, and Interactivity.
It also supports all relevant Conditional Access and Digital-Rights-Management standards for broadcast protection.
The Approach multimedia processor supports up to 5Mpixel camera modules, delivering image quality and real-time video capture that rivals high-quality digital cameras.
The mobile phone battery life is improved with the smart system power saving design and the use of advanced 90nm process technology.
Mobile SDRAM is embedded within the 8mm * 8 mm package, eliminating the need for an additional on board component.
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