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Product category: Programmable Logic Devices
News Release from: Zoran Corporation - Imaging Division | Subject: Digital camera processor
Edited by the Electronicstalk Editorial Team on 09 March 2007

Digital camera processor for consumer
market

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Digital camera processor enables high quality graphics

Zoran has announced that its highly integrated tenth-generation Coach digital-camera processor, offering advanced video compression, DSLR-grade performance and high-definition video recording, is available in sample quantities to qualified digital camera manufacturers Zoran is demonstrating the Coach 10 digital-camera processor at the Photo Marketing Association (PMA) trade show in Las Vegas from 8th to 11th March

The Coach 10 processor is the industry's only digital camera solution that supports high ISO-6400 at full picture resolution, jitter stabilisation for both video and still photos, high-definition advanced video coding (H.264), standard definition MPEG-4, DivX video recording, and still image capture at 12Mpixel resolution in less than one-third of a second between consecutive shots, using Zoran's proprietary still and video processing technologies.

"We expect that over 105 million digital cameras were sold worldwide during 2006 and about 113 million will be sold during 2007", says Chris Chute, Research Manager at IDC.

"Market developments will include continued improvement in image quality, processor performance and the integration of video recording".

"High quality video capture, such as that offered by Zoran's Coach 10 processor, will play a significant role in future consumer cameras because video is quickly becoming a predominant feature in the digital camera market".

Digital camera manufacturers have a broad range of Coach 10 products to select from, ranging from digital-imaging only solutions to more enhanced versions that include the advanced video codecs and HDMI interface.

"Customers tell us that Zoran's Coach 10 digital camera processor has the highest performance of any digital imaging and video solution available today".

"It supports DSLR-grade performance and picture quality while also enabling video recording at high definition resolution".

"In addition, the Coach 10 processor's H.264 and other advanced image processing techniques improve the digital camera's video quality whether viewed on a PC or TV", says Coby Sella, Senior VP and General Manager, Zoran's Mobile division.

Coach 10-based reference designs from Zoran enable manufacturers to bring new digital camera offerings quickly to market.

The Coach 10 processor maintains firmware compatibility with the previous generation Coach 9 products, so that all customers and third party development efforts are preserved while migrating to the Coach 10 product.

Previous versions of the Coach single-chip processor power digital camera models from manufacturers such as Aiptek, Chicony, DXG, Kodak, Konica-Minolta, Nikon, Olympus, Pentax, Premier, PureDigital, Samsung, Sony, Toshiba and others.

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