Feb2008

Get the message?

I know we’re well into the second month of 2008 (on our calendar, at any rate), but anyone still looking for a New Year’s Resolution could do worse than to undertake to check their spam filters on a regular basis.

Let’s face it, it’s one of those jobs that is all too easy to let slip, and the longer you leave it, the worse it gets. But do it on a daily basis and it will only take a minute or two. And that two-minute skim through the list of spam e-mail titles seldom fails to raise a smile, whether it be anatomical, pharmaceutical or just plain farcical.

The rewards can be great. In my case, among all the rubbish and huge attachments there may well be a gem of news that otherwise would be sentenced to the bin. But how many business opportunities might you miss, simply because they came from an e-mail address that wasn’t on your “white list”. And I’m not talking about business from Nigeria.

The good news is that the task gets easier as you go along. Cleaning the filters educates them, which in turn makes them easier to clean.

And if this has made anyone feel the slightest bit guilty then my work here is done. The excuse “no, I didn’t get that e-mail from you” wears a bit thin when I know full well where it has gone.

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About the Author

Electronicstalk and this Editor's Blog are edited by Laurence Marchini

Laurence Marchini

Laurence Marchini began his career in the electronics press with the Institution of Electrical Engineers in 1980, cutting his teeth on a variety of learned and member publications, ranging from IEE Proceedings to Electronics and Power. He moved on to join the launch team of the innovative weekly Electronics Express in 1986, and became Editor just 18 months later. Sadly, Electronics Express lasted just four and a half years, wound up by the infamous Robert Maxwell. However, Laurence had already jumped ship and joined the world of electronics PR with the agency of the 1990s, Smith and Jones Communications. It seemed Laurence was lost to the world of journalism. But after 11 years we managed to lure him back as launch editor of Electronicstalk. Laurence is married to Sally and has a young son, Alexander.

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