Posted by Laurence Marchini
I know we’re well into the second month of 2008 (on our calendar, at any rate), but anyone still looking for a New Year’s Resolution could do worse than to undertake to check their spam filters on a regular basis.
Let’s face it, it’s one of those jobs that is all too easy to let slip, and the longer you leave it, the worse it gets. But do it on a daily basis and it will only take a minute or two. And that two-minute skim through the list of spam e-mail titles seldom fails to raise a smile, whether it be anatomical, pharmaceutical or just plain farcical.
The rewards can be great. In my case, among all the rubbish and huge attachments there may well be a gem of news that otherwise would be sentenced to the bin. But how many business opportunities might you miss, simply because they came from an e-mail address that wasn’t on your “white list”. And I’m not talking about business from Nigeria.
The good news is that the task gets easier as you go along. Cleaning the filters educates them, which in turn makes them easier to clean.
And if this has made anyone feel the slightest bit guilty then my work here is done. The excuse “no, I didn’t get that e-mail from you” wears a bit thin when I know full well where it has gone.
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