Nov2009

Too often in the world of web publishing

Too often in the world of web publishing, so-called technical enhancements are made to websites that do little more than confound the sites’ users, rather than enhance their experience.

Indeed, it seems, at least in some cases, certain publishers are so eager to embrace the latest and greatest whiz-bang technologies, that they forget the real needs of the user. The result is a lot of sizzle but not a lot of steak.

So when I heard that our sister web site The Engineer Online was about to undergo a redesign, I must say that I became rather uneasy. After all, having worked on the site for a while, I was praying that our internet development team wasn’t about to abandon any of the useful features that had proved so popular in the past just for the sake of adding a few flashy gimmicks.

Thankfully, they had no intention of doing so, and my mind was set at ease when I saw the new Engineer Online website go live for the first time late last Friday night. Albeit the fact that our software development team had truly done a fine job re-engineering the site, they had only added features that would augment a user’s experience without detracting from all of the good stuff that went before.

One of the most important features of the new Engineer Online site - at least from my perspective as the Editor of Electronicstalk - is that there is now a greater synergy between the editorial content that appears on the pages of the Protalk network of sites and those of The Engineer.

Yes, that’s right! Recognising that The Engineer Online’s engineering readership might also like to keep abreast of all the latest product news from the Protalk network - including, of course, the pages of Electronicstalk, Engineeringtalk, and Manufacturingtalk - our web developers have provided links on the new Engineer Online site to many of the product stories that appear on these sites too.

The result of their hard work is that The Engineer Online now really has become a one stop shop for ‘All Things Engineering’. Not only does a reader have the chance to catch up on all the latest news, analysis, features and videos, but there’s also a good smattering of product information too.

The new Engineer Online certainly has come a long way since I was involved in helping to launch it ten years ago, that’s for sure. And right now, it clearly ranks as one of the better engineering web sites on the internet - if not the best.

You might say that I’m a little biased. You might even accuse me of bootlicking. But then again you might agree. Please take a look at the new Engineer Online site and let me know either way. Especially if you can suggest anything you’d like to see added to it.
This comment was originally published in the Electronicstalk Newsletter

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About the Author

Electronicstalk and this Editor's Blog are edited by Laurence Marchini

Laurence Marchini

Laurence Marchini began his career in the electronics press with the Institution of Electrical Engineers in 1980, cutting his teeth on a variety of learned and member publications, ranging from IEE Proceedings to Electronics and Power. He moved on to join the launch team of the innovative weekly Electronics Express in 1986, and became Editor just 18 months later. Sadly, Electronics Express lasted just four and a half years, wound up by the infamous Robert Maxwell. However, Laurence had already jumped ship and joined the world of electronics PR with the agency of the 1990s, Smith and Jones Communications. It seemed Laurence was lost to the world of journalism. But after 11 years we managed to lure him back as launch editor of Electronicstalk. Laurence is married to Sally and has a young son, Alexander.

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