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Product category: Communications ICs (Wired)
News Release from: Texas Instruments (April 2001-March 2006)
Edited by the Electronicstalk Editorial Team on 12 September 2003

Single-chip DSL router finds fans in
Asia

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More than 10 original design manufacturers in Asia are offering ADSL router products based on TI's AR7 ADSL router-on-a-chip.

More than 10 original design manufacturers (ODMs) in Asia are offering ADSL router products based on TI's AR7 ADSL router-on-a-chip These complete router designs are available to equipment manufacturers worldwide to speed the time to market of AR7-based products which will support ADSL2, ADSL2+ and READSL (reach extended ADSL) to enable higher speeds and longer reach

Representing the leading ODMs in Taiwan, Singapore and China, ADSL CPE products based on TI's AR7 are available from Addvalue Technologies, Advance Multimedia Internet Technology (AMIT), Askey Computer Corp, Aztech Systems, Mototech, QxComm Technology Co, SerComm Corp, Shanghai Dare Technologies Co, Start Network Technology Co and Tecom Co.

"In order to keep costs down and get products to the market quickly, ADSL equipment vendors are relying more and more on the Asian ODM manufacturers.

By working with the leading ODMs in Asia, TI is ensuring that its AR7 solution is quickly available to a large portion of the ADSL market at an affordable price", said Stan Zou, industry analyst for Synergy Research Group.

The AR7, announced in April 2003, is the industry's most integrated ADSL router on a single piece of silicon.

The chip offers high-performance operation with support of the new ADSL standards as well as TI's TurboDSL packet accelerator for increased home networking performance and TI's dynamic adaptive equalisation (DAE) which enables service providers to expand their networks.

"The AR7 has won strong support in the Asian market since it is a high-performance, complete router design, allowing our ODM partners to quickly deliver products to DSL equipment manufacturers worldwide", said Marc Van Wonterghem, Director of Marketing, Asia-Pacific of TI's DSL Business Unit.

"We have leveraged our process technology, interoperability, and understanding of manufacturer and operator requirements to deliver the AR7 - a low-cost DSL solution to increase worldwide DSL deployments".

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